My brother is a cool dude and when he is in town he likes to hang out in the cool shops in Soho, on a recent visit I decided to tag along and see what all the fuss what about.

We started at The Lounge Soho a hip hair salon which was recently redesigned by my very talented friends and designers of our very own SODA identity, Hyperkit. They also worked their magic on the sister barber shop round the corner on Greens Court, Joe & Co.

After a tasty mexican lunch, standing in an over designed, over trendy, part shop, part nightclub -  I realised I was out of focus and out of touch with the cool cats of Soho - and was happy to retreat to my leafy south London suburb.

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